Last time we talked about creating a strong internet presence using social Medias. Today we would be talking about the importance of curating your works before posting on social media.
Oftentimes, many artist make the mistake of taking a “not so good” picture of their works to post on social media. They are in a hurry to start posting and clicking, and forget the most important fact, that art can also be a brand, and once a brand needs to be packaged too. Since you are showing your product to the world, in which case is your art, you are to make sure to package it properly to attract the potential patrons and buyers it deserved. How do you do these?
The truth in social media relationship with art always begins with a picture, so photographing the work becomes the most important factor. Here are very few tips on how to do these.
- For painting, graphics, photography, and relief sculpture.
If unframed, place your work on a suitable background to project the work. Be careful not to place the work in a background that would “swallow” it. By this I mean, suppress it or clash with it. Example, if you work is dark; place it on a light backdrop and snap. In choosing your backdrop, I would always suggest you go for the primary colours, that is, red, blue, and yellow then white and black. I usually go for only white and black backdrops. When you are satisfied with your shot, Crop out the unneeded area. Notice how thIS relief sculpture (MONKEY) from the Nigerian Artist Phillips Nzekwe changes in different backdrops.
If framed, place on the same backdrop. You can decide to crop it to the outer edges of the frame. Only if the patron wants to see the frame, but it’s advisable to snap the works before framing.
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- For 3D sculpture and Ceramics and installations
It is very beautiful to snap a sculpture on the particular environment it was meant for. For example, if you have made a sculpture for a park or a garden, it would be more attracting if you can snap the official picture on the location. But if you cannot, you can also snap and crop, then fit into a white or black background. Note that it is not enough to snap a sculpture; you must also consider the angle from which you are taking the shots. You can seek the advice of a professional photographer or use your creative discretion to direct the shots.
- For textiles and fashion
If the product was done on fabric, it is best to snap with models or robots. This would actually suggest to the client a possible means of using the product. Check out the works of Deola Sagoe, Yinka Shonibare, David Adjaye and Tiffany Amber.
- For clients and patrons.
If a client or patron demand to see your recent works or works in progress, do not be in a hurry to snap and send. Get a good camera, it is advisable to get one or get a mobile phone that has a high definition quality. Then take from an interesting angle. Never make the mistake of sending a client a picture of your work in poor quality, this has a way of ruining the image of the work and the artist sense of aesthetics.